Is going local on the Internet important … or even worth trying? Believe it or not, it’s not just important; it’s where your customer base already is going.

Hey, we’re not making this up. Honest.

There have been several recently announced research studies which show the growth of the Internet and sites with local content. Here are three:

• According to eMarketer, the Internet has become the medium of choice during the workday and is second only to television in terms of driving intent to purchase among its users.
• Editor and Publisher reported that half of the most heavily trafficked news sites were newspaper sites. That’s right: Web sites whose reason for being is to provide local content to Internet users are among the busiest.
• ComScore also completed a research study which showed that these same local newspaper sites were growing faster than total Internet traffic within the same metro markets.

And local market content, which is hot, is not only provided by newspaper sites. For every major metropolitan area, there are dozens of other types of media sites: TV station sites, magazine sites, radio sites, community channels, … and the list goes on and on.

We know how to negotiate and put together online media campaigns which provide you with the best deals, all with full accountability and measurability. Just ask us for a proposal and see.